More than just fashion, JF London reflects life in the fast lane. The JF London wearers are modern and express confidence; together they walk towards success and fame. Unique detailing, impeccable craftsmanship and fit makes JF London stand out from the norm.

Wearing the subtle five point star featuring on the pink sole indicates that you have been let in one fashion's best kept secret.

Defying the ordinary; JF London fuses neon retro punk, rock and fetish with beauty and style. Inspired by the likes of David Bowie, Andy Warhol, The Sex Pistols and Helmut Newton the collection oozes 80's fashion. The flash, piercing and union jack elements that feature throughout further emphasise the influence of this punk era.

September 2016, saw JF London opening its first mono-brand boutique.

Situated in the fashion district of Milan, Via Luigi Rossari n 5, the interior colour pallet of black and gold sits in line with the brand’s identity. Silk textured walls give the space a cosy yet refined atmosphere.